On National Tobacco Control Day, which is celebrated on Monday (29), the Cancer Foundation and Anup (National Association of Private Universities) launched the campaign Electronic Cigarette: Sounds harmless, but it isn’tTargeting the entire population, but with a special focus on youth.
In an interview with Agência Brasil, oncologist and chief executive officer of the Cancer Foundation, Luiz Augusto Maltoni, said that e-cigarettes were chosen as the theme of this year’s campaign because although their marketing and advertising has been banned in the country by Anvisa (National Health Surveillance) since 2009, it is known The product is “prevalent among young people and an important gateway to tobacco addiction”.
According to Maltoni, disguised e-cigarettes come in a variety of shapes, scents, and flavors, while sometimes carrying higher concentrations of nicotine than conventional cigarettes. Typically, conventional cigarettes can contain up to one gram of nicotine, which is an addictive substance, while e-cigarettes contain up to 7 grams per unit, the doctor said.
According to a recent survey by Covitel (Telephone Survey of Risk Factors for Chronic Non-communicable Diseases in Times of Epidemic), conducted by Vital Strategies and UFPel (Federal University of Pelotas), one in five young people in Brazil, aged 18 to 24, uses e-cigarettes.
“20% is very concerning,” warns Maltoni.
It is a banned device in the country, the doctor confirms. That is why he said the focus of the campaign is to work with young people to make them aware that e-cigarettes are in fact a hoax. It is “harmless, but results in a series of diseases and exacerbations,” he warns.
A survey by the Ministry of Health indicated that more than two million people have already used so-called electronic devices (EDS) to smoke, with a higher prevalence among 18-24-year-olds. In addition to drawing attention to the danger of e-cigarettes, the measure aims to highlight that the sale of these products is illegal and encourage citizens to denounce the selling points of these devices, not just for physical sale such as newsstands and cigarette sellers, even over the Internet.
The president of the National Association of Private Universities, Elizabeth Geddes, emphasized that colleges, university centers and universities across the country “have an important social role in clarifying and mobilizing so that young people do not acquire this habit that can have many consequences for their health.”
Anup houses 247 private institutions of higher education, reaching 3 million young people in the country.
Campaign materials can be downloaded free of charge from the Cancer Foundation’s website and are available for publication on social networks and for print.
The Executive Director of the Cancer Foundation said that all universities, whether public or private.
The franchisor Ecoponte is also a campaign partner and will be advertising it Displays LED lights on the Rio Niteroi Bridge.
The doctor explained that e-cigarettes produce large amounts of toxic and carcinogenic substances that lead to important diseases such as cancer of the lung, esophagus, mouth, pancreas, bladder, and others. Cardiovascular diseases strongly associated with tobacco, including heart attack and stroke; And lung diseases such as emphysema.
“This is just a small part of the range of ills that afflict products from both conventional cigarettes and e-cigarettes, which come covered in scents, flavors and shapes, such as Flash MemoryTo deceive young people that it may be harmless,” said the oncologist.
Maltoni also noted that e-cigarettes have been shown to harm health in unknown ways. In the United States, for example, a syndrome called Evali was registered by the CDC (Centers for Disease Control and Prevention) before the covid-19 pandemic, which identifies lung injury associated with the use of e-cigarette products or vaping.
“It is acute inflammation of the lungs in young people. These patients go to intensive care units and are intubated. There are reports of some young men undergoing lung transplantation due to the destruction of the lungs due to this acute inflammatory process and this is related to the inflammation of electronic cigarettes.”
Maltoni warns of explosions caused by electronic cigarettes, due to its battery and flammable liquids, which lead to the destruction of vessels in the mouth and fingers, as well as serious burns to the arms and legs.
DEFs contain metal, plastic, batteries, and electrical circuits. Additionally, e-cigarette waste is not biodegradable and cartridges or single-use devices often degrade into microplastics and chemicals that further pollute waterways.
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