Follow these tips and avoid getting scammed when shopping online

Follow these tips and avoid getting scammed when shopping online

The number of purchases and sales on the Internet attracts not only the attention of shopkeepers and consumers, but also the attention of criminals.


Estimated reading time: 4 Minutes

While sales in the virtual environment have moved millions of real people, criminals are improving practices to harm shopkeepers and consumers who want to make online purchases.

The virtual stores that have been attacked can resent the community, because customers are not secure in getting products and services. On the other hand, consumers have to deal with the unfortunate reality of having their data stolen and shared, as well as trying to reverse the financial loss.

However, these two audiences can avoid falling into the “claws” of cybercriminals, who go to great lengths to make victims and affect individuals and companies in different ways. Check out some tips below!

Tips for shop owners

Check online care tips for your project so you don’t fall for scams.

Take care of the brand’s website

It is important to invest in the stability of the site, because it is necessary for the process to be fully functional even at a time of increased traffic. In addition, it is necessary to invest in infrastructure, technology, and security solutions to prevent attacks from occurring.

Brand monitoring on websites, platforms and online forums

The store owner has to monitor his brand and search for the company and its owners in various places on the Internet, especially on the platforms where hacker attacks are requested and tracked. It is also possible, through this check, to determine if there is a redirection of website traffic to fake Internet pages or social media pages.

Make the staff aware

There is a high probability of employees falling into traps or clicking on or accessing suspicious websites, the links of which were received in the work email. That’s why it’s important to educate employees about viruses that can be contained on hacked websites, vulnerable software, and even when USB devices are connected.

Perform backup and check integrity

It is essential to have a consistent backup system, which is tested periodically to verify the authenticity and integrity of the content, since most attacks start by endangering the backup and then damage the production environment.

Consumer Tips

See below for tips for marketplace and e-commerce customers.

Find reliable stores

It is important to verify that the site is really trustworthy, checking the certificates, security lock in the browser bar, and seller seals at the bottom of the page. The address, CNPJ, company name and other information must be searched.

Consumers should only click on secure links and be aware of those arriving via email or messaging apps. Criminals often make small changes to the address (URL), which makes it look like the real address of a store and makes it difficult for victims to quickly notice the error.

Prefer a virtual credit card

A virtual credit card can be faster and safer to confirm a purchase, as there is a possibility of a refund in case of fraud or non-receipt of the order.

Use antivirus and firewalls

Use security systems and tools, such as antivirus and firewallsHelp prevent Malware (Viruses) infect devices and access personal information, banking details, etc. Therefore, before accessing an online store, it is important for the consumer to update their system and reduce the chances of becoming a victim.

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