Album da Copa first arrives online and leaves only the root collector with the posters on newsstands

Album da Copa first arrives online and leaves only the root collector with the posters on newsstands

Anyone who went to newsstands or bookstores in search of a FIFA World Cup album was left with only the posters. Although the launch was scheduled for Friday (19), the collectible books were not yet available at physical points of sale. But it is already possible to purchase the publication through the website of the Italian publisher responsible for the product Panini, with delivery up to 4 working days, depending on the address.

Those involved in the presale, also online, were able to schedule a delivery date for the album on Friday, according to Panini. Physical store sellers will only get the albums on two different dates: brochure samples will be available from August 26; Hardcovers on September 2nd.

“Purchasing directly from the site is faster and this is very harmful for the small merchant. Many may give up buying in the physical space,” assesses Thais Pimentel, of Espaço Sophia, in São Paulo.

Pimentel says she was surprised on Friday that only the statues arrived. According to the dealers, there was no prior notice regarding the extension of the delivery of the albums. “There was an expectation of the launch, which was disappointing,” he commented.

For 30 years with a newsstand on the east side of São Paulo, Tell Louise Fukuyana a report Infomoney This is the first time that posters have been delivered this year before an album.

“A poster without an album does not exist. What would you do with a set of posters without an album?” asked Fukuyana. “For business, this is terrible. Poster sales were minimal on the first day.”

More expensive

In addition to having to wait longer for collectibles, consumers will have to pay more to get the Qatar Cup album.

This year, the cost is R$12, up 52% ​​from R$7.90 for the 2018 World Cup, which was held in Russia, and more than double the R$5.90 for the 2014 World Cup, which was held in Brazil.

The price of a 5-sticker pack has also gone up – they cost BRL 4, double the 2018 World Cup, and quadruple the 2014 World Cup.

In the past four years, while the price of the package has increased by 100% and the album by 52%, the inflation measured by the IPCA (Brazil’s official price index) has reached 25%.

Compared to the 2002 World Cup, when Brazil won the tournament for the last time and became a five-time champion, the difference was even more noticeable: the album cost R$3.90 and the sticker set R$0.50 (and it comes with 6 stickers., not 5). In other words: The statue cost R$0.083 20 years ago, roughly one-tenth of R$0.80 today.

One way to measure the loss of purchasing power in relation to cup labels is to compare what would be earned over time for the same amount of money.

Whereas in 2002 it was possible to buy 1 album and 1,152 posters for 100 R$, today the same amount of money buys only 1 album and 110 posters – which is a 90% reduction in the number of posters.

It took R$12.40 to purchase the album and 100 posters 20 years ago. Today, you have to pay R$92 to buy the same amount (almost double what it was just 4 years ago).

the other side

Panini informed, through her press office, that the poster album represented a massive increase in the volume of its production, as a result of interest and demand in the global market.

Regarding the arrival of the posters, first, on newsstands on Friday, the product launch date, the company blamed the size of the country, making it difficult to distribute the material fairly. “With regard to Brazil, given the logistical challenges of a country with continental dimensions and distribution capacity, some regions may have lower product offerings compared to others,” he said.

“In order to research alternatives to the consumer, the publisher has established several business partnerships with major national retailers, which will offer alternatives to the public. In total, more than 90 players in this sector, including Magazine Luiza, Lojas Americanas, Amazon, Grupo Muffato and Livraria Leitura and Havan,” according to the note. “In addition, Editora Panini has invested in e-commerce modernization, to serve collectors on various fronts.”

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