Despite the public record, Fluminense fan partner's popular plan is still a little committed

Despite the public record, Fluminense fan partner’s popular plan is still a little committed

In the midst of discussions about elite football, Fluminense launched, in June, a new fan-sharing program with a popular category. For a monthly fee of R$35 per month, a Leste Raiz member is entitled to go to all team matches as a home team in Maracanã. Despite the club’s total record of 60,000 members, with nearly 23,000 arriving in the past two months, the scheme for adults with incomes up to R$1,500 was low in demand, but it brought benefits to the lives of those who made the joining.

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Leste Raiz is part of the club’s policy to give space to members and fans of various financial and social circumstances. Fluminense says the football partner’s new plans are designed to include everyone. In order to develop the new models, three surveys were conducted, and 12,000 fans were heard, including members, former members, and people who had never joined.

The idea of ​​promoting the sector is an idea for us, for the management, because we believe that a Fluminense fan who has fewer conditions should have the right to go to Maracanã as well. We looked at some plans, especially Bahia (Bermuda and jersey), for reference – President Mario Bettencourt told ge.

Fluminense fans at the Maracana – Photo: Marina Garcia / Fluminense FC

With a maximum of 2,000 members, Leste Raiz requires personal membership at the club premises until the necessary documents to prove income are submitted.

Close to the stadium

Young intern Nicole Maciel, 18, is one of the plan’s beneficiaries. The fan, a resident of the Ingenho Novo neighborhood in the northern region of Rio, learned about the class through the club’s social networks and headed to the registration headquarters. Nicole says Leste Raiz has allowed her to attend the Maracanã more often, as financial problems previously prevented her from going to all matches.

– I’ve always loved Fluminense, Fluminense is my life. I couldn’t go to all the matches, mainly because of the capital. But after the plan, I go to every match, and I always have my ticket. I used to go to the Maracana, but not as often as I go now, even my mother complains (laughs) – said Nicole.

Nicole with her friends Alexander and Guilherme at the game Fluminense – Photo: personal archive

The last one to be on the court was Alex Mendes, 24. In addition to being able to go to Maracanã not just for extra-large games or promotions, the seller said the new plan also brings the satisfaction of being a member of the Fluminense.

– It was the first time that I was able to join the club and I am more present in the matches and in the experiences that Fluminense has gone through. I used to go to the Maracana, but less often, usually at the more attractive games or promotion tickets. Now, I go to almost every game, I can’t go when the game is at the same time as work – he stated.

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Ingrid Melina, a master’s in sociology from the Federal University of Ceará (UFC) and a researcher in media and sports studies, stressed that the club’s proximity to fans is key, beyond the issue of revenue.

– Having plans at popular prices is essential to the closeness of the fans with their club and the stadium. He’s the one who keeps the club alive, and I’m not just talking about contributing. The club not only supports itself with money, but also the passion of the fans, which perpetuates its existence. So, he needs to bring that audience to the stadium and participate in the contribution process. Fans are drawn to join a fan partner not only in order to secure entry to the stadium, but also to feel a contribution to the club – Ingrid said.

football elite

Football journalist and researcher Erlan Simois highlighted that there is a difference between guaranteeing a popular ticket and creating associative categories so that fans can access those tickets. However, he praised both initiatives, noting that few clubs are considering subverting the logic that has been keeping the poorest people off the field in recent decades.

For many years, at least since the 2000s, there have been clear policies to exclude a large audience. There is a question of the social, cultural and historical order there, and a large section of society has not been invited to go to the stadium for several decades. The message is: “You’d better watch it at home or in the pub, you’ll spend less, but you’ll watch the game on TV, and you’ll be with more people, because that’s the perfect and convenient solution. Forget the playground isn’t it? The stadium is something for the rich.”

It is a historical problem, and overcoming it will require a lot of work. There are few initiatives that seek to circumvent this. The vast majority of clubs do not even think about the issue of bringing a more popular audience to their stadiums – Erlan announced at GE.

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Fluminense has adopted the same model that Bahia has already implemented in the Bermuda and T-shirt plan, but the common kind of flu is cheaper: Bahian’s team’s monthly fee is R$49. Another popular plan which is a reference because of the accessible value is the Academia do Povo, from Internacional. The fan pays R$10 per month, with the right to vote in the elections, and the tickets are of the same value (each). The People’s Team in Ceará, in turn, costs R$14 per month and has R$10 tickets in the southern sector.

– I thought it was a very important initiative for the club, it unites the fans with the team. I pay half, but I pay R$30 per game, not in everyone’s pockets – fan Nicole analyzed.

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Brazilian purchasing power declines

Brazil has suffered from inflation and has seen the purchasing power of the population decline in recent years. From March 2017 to March 2022, the riyal lost 31.32% of its value, that is, purchasing power decreased by two-thirds. According to a survey by the National Confederation of Industry (CNI) released at the beginning of the month, one in four Brazilians cannot close the month’s accounts. Another 44% were able to keep payments up to date, but tight. In a study published by CNI in April, 64% said they had cut spending in the past six months, and 95% felt the impact of inflation in the same period.

According to the latest survey by the Cesta de Consumo Horus & FGV Ibre platform, the value of the basic food basket in Rio de Janeiro has exceeded R$ 900, more than 74% of the minimum wage. In a scenario of economic instability, spending on food and gas already consumes much of the income of the poorest, making it difficult for non-essential expenditures to enter the budget.

– We are talking about people with high social impairment. Paying for a ticket is a difficult thing to put in equal measure, because it has no conditions. It’s not that football is less important to these people, it is very important to them, but paying for clothes for their daughter, refurbishing plates (it’s a priority) … He can’t afford transportation and food, make time for him to be in all the games – the highlight of Erlan.

G1 in 1 Minute: g1 shows a decrease in purchasing power of R$200 in two years in Brazil

G1 in 1 Minute: g1 shows a decrease in purchasing power of R$200 in two years in Brazil

Another factor that can make it difficult for the poorest fans to join is the issue of payment methods. Some plans only allow credit card use with a limit. In the case of the Leste Raiz, the fan can pay by credit card without compromising the cap or the ticket.

– In the context of our country at the moment, it is a value that is in stark contrast to the monthly income. Especially because when you decide to go to the stadium, the expense you have is not just paying a ticket. Sometimes you need to think about food, especially if you have children, if you go with your family. You have to think about commuting, urban mobility is very bad, public transportation is very flawed. Fan expenses are very high and far exceed a member’s payment or ticket purchase. People need to understand that Maintaining these low values ​​is essential Ingrid announced.

Fluminense fans celebrate at the Maracana – Photo: Marcelo Gonçalves / Fluminense

Erlan Simes highlighted that while measures like those of the Fluminense are important, it is important that other clubs and other policies are designed to think of other layers, although they do not fit the prerequisite salary to join schemes like the flu, they also have experience. An economic situation that prevents unnecessary spending.

– Sometimes we forget that Class C fan, Class D. Within the criterion of income and consumption power, this is actually the greatest ability to maintain this frequency, sometimes we can’t create a policy for them, fan is also poor, also has financial difficulties, But whoever has an income still allows him to have that frequency on the court. There are many criteria and many issues that I think these very important programs for clubs sometimes fail to reach – Erlan concluded.

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