Carrefour chief on Paulo Guedes: “We have been here for 47 years and one sentence will not change everything” - Economy - Estadão

Carrefour chief on Paulo Guedes: “We have been here for 47 years and one sentence will not change everything” – Economy – Estadão

About to complete a year ago Carrefour BrazilAnd the Stephen McGuireAnd the Group CEOsaid to stadium That the company believes in the ability to grow activities in Brazil and that “it is not a phrase that will change everything”. The question came after Minister of EconomyAnd the Paulo Geddes, to say, last week to a business audience in Brasilia, that France is not relevant to Brazil. The minister said, according to what I reported stadiumwhat or what will “run f…if” for the country.

“With the importance we have, we can do nothing because one person said something,” summed up the CEO. after purchase A large groupin March 2021, by 7.5 billion Brazilian realsCarrefour has become the largest private employer in the country. she has 150 thousand employeesmore than in Francenearly a quarter of national retail sales of food and More than a thousand points of sale.

Troubled scenario because of October elections It also does not affect the plans of the French company that has been in the country for 47 years. “We will continue to serve our customers no matter what the Brazilian people decide,” the executive said. The plan is to replicate investments of just under R$2 billion in 2023 and focus on opening 20 new cash registers and mobile stores under the banner. Atakadaw And in nearby stores expressionwhose number was not disclosed.

Continue after the announcement

Exit from the group branch in Argentina, took over with two missions: accelerating the company’s digital transformation and integrating with Big. Below are key excerpts from the interview.

What is the focus of your management?

happen to Integration with BigFrom the people, from the market. But, at the same time, we have to organize ourselves to provide the best customer service, with a much longer journey. Accelerate to digital. When we talk about integration, there are an additional 40,000 employees within Carrefour, the largest private employer in the country, with 150,000 employees. Therefore, we must have clear organization, strong communication to create a new culture. At the same time, we have to integrate 374 large stores, which will be converted 124. We also work on synergy. We announce to the market that we have at least 2 billion R$ in synergies Which we want to achieve by 2025. We want the integration of big companies not to get in the way of digital acceleration.

How does the Big integration go?

It is complete in terms of organizational leadership. We present how we want to operate. We are now working on store conversions and synergy conversions. We started in June and we have started 124 stores to convert In different forms: a large hypermarket for Atacadão, for a Carrefour hypermarket or Sam’s Club. Our new look is Sam’s Club. Already stores maxi It will be converted to Atacadão. This takes time. We are working on first conversions and have announced 18 months to convert 124 stores. We have started and we are doing very well. When we transform a store, we need two to three years to reach the level of sales in the new format.

Grupo Carrefour CEO Stephen McGuire took over the company in September last year to integrate with Big and accelerate digital transformation. take photo: Daniel Teixeira / Estadao

How is digital acceleration?

From the classic form of CD (distribution centerFor delivery to customers, we have changed the in-store order setting. Since March, 100 hypermarkets, supermarkets and some Express stores have been preparing orders for customers. As a result, we are able to deliver on the same day. We also have the digitization of Atacadão. We grow.

What is the share of e-commerce in sales?

Today it is 4%. The goal is to reach double digits in 2026.

We’ve been here for 47 years and it’s not a sentence that will change everything. We believe in the ability to grow activities in Brazil yesterday, today and tomorrow. With the connection we have, we can’t do anything because one person said something.”

Stephen McGuire, on a statement by Paulo Geddes

In the coming months, will Carrefour have priority in coordinating any store, given the increase in inflation?

Let’s keep growing Atakadaw And also neighborhood store. 47 supermarkets will become hypermarkets. We are still evaluating the potential of this Sam’s Club format, where customers are members. Let’s convert seven supermarkets into this format. Let’s get to 54 and then we want to grow.

How does Carrefour deal with inflation?

We are recalling our products private mark, which indicates that there is a possibility for our customers to buy at a cheaper price in our stores. We also have smaller packaged products to cater to customers who buy less and more. We negotiate with suppliers to control oversupply and work across all sectors to obtain a better price position. When we released our first quarter results, we showed that we cut the margin to follow the increase curve in inflation. From November of last year to January of this year, we have implemented the frozen price strategy of our own brand.

How much do private label sales represent?

represents 20%. These are small initiatives to counter this situation of high prices in the country.

What is the scenario for the second half?

a Brazil Aid It gives people the possibility to buy food. We have the potential to maintain the growth recorded in the first half of the year. I can’t say much more than that.

At the same time that there is a larger Auxílio Brasil, worth R$600, the interest rate has gone up a lot…

But where is the file Bank Within Carrefour Brazil, we have the opportunity to support the financed sale, in three installments without interest.

How does Carrefour view the statement of Economy Minister Paulo Guedes, made last week to an audience of businessmen in Brasilia, that France has nothing to do with Brazil?

Face the positive conditions in the country. We will continue to invest in the country through store openings and digital growth. That’s all Carrefour France has for Brazil. The gates are open.

This year we will open 20 stores in Atacadão, excluding transfers. Of the 124 stores that will be converted, 70 will be in Atacadão. We will open 20 stores in Atacadão next year.”

Stephen McGuire, on plans for 2023

Does this statement change the investment plan?

We’ve been here for 47 years It is not a sentence that will change everything. We believe in the ability to grow activities in Brazil yesterday, today and tomorrow. With the connection we have, We can’t do anything because one person said something.

How much will the company invest this year and in 2023 and how many stores will it open?

This year we will open 20 stores Atacadao, regardless of transfers. Of the 124 stores that will be converted, 70 will be in Atacadão. We will open 20 stores in Atacadão next year. Of the R$2.1 billion of remittances, we’re likely to maintain the level of investments, I can’t say how much. We usually invest just under 2 billion Rls.

like mr. See the electoral scene?

We will continue to serve our customers, Whatever the decision of the Brazilian people. We follow our path, whatever happens, with the goal of growth.

When we talk about integration, there are an additional 40,000 employees within Carrefour, the largest private employer in the country, with 150,000 employees. Therefore, we must have clear organization, strong communication to create a new culture.”

Stéphane Macquarie, on merging the large group

How does the matrix view the electoral scenario, suspicions and attacks on democracy?

I think the world is going through these kinds of trends. in Francewe had yellow coats (The movement that started against rising fuel prices has expanded to include broader social dissatisfaction) It is of us United State We had the episode in January 2021 (Invasion of the Capitol).

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