Last Friday, Flamengo presented their new third kits in honor of the fans with wavy stripes, a reference to the fluttering of flags. Besides the new lot, the club also launched the states patch with the aim of bringing the club and the red blacks scattered in other parts of Brazil along with Rio de Janeiro.
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To spread the news, Flamengo players faced Athletico-PR with stamps of their states on their chests. The photo joined the flag of a local tourist spot. With immediate success, Club Marketing has ordered a new shipment of patches.
Check out all the patches made by Flamingo – Photo: Disclosure
As expected, the Rio de Janeiro patch was the best seller, with 2502 as of 6 p.m. Monday. Pará, where 159 stamps were purchased, followed soon after. Check the ranking so far.
Hot selling flamingo patches
|condition||patches are sold|
|Rio de Janeiro||2502|
|great northern river||11|
|Mato Grosso do Sul||10|
|Rio Grande do Sul||9|
The patch is not limited to Uniform 3; The US seal has already been marketed; Uruguay and Chile are coming
The patch costs R$29.90 and can be printed on any Flamingo shirt, not just the current one. It is possible to put more than one country flag on the shirt. Fans can purchase them at one of the club’s 162 official stores across the country and also on the club’s official website, www.flamengo.com.br.
Although Vidal and Arrascaeta have used patches from Chile and Uruguay respectively, they are not yet available for sale. But the flamingo will release them soon. However, there is a flag from another country: the patch from the United States, where the club has an official store, is on sale in Orlando. The player will also be sold from Paraguay, who refers to right-back Santiago Ocampos, under-20 and registered in the Libertadores.
Vidal played with the Chilean patch in Flamengo and Atlético-PR – Photo: Gilvan de Sousa / Flamengo
Project managers explain how the idea came about
The government patches were designed in partnership between Daniel Bonvini, director of product licensing at Flamengo, and Gustavo Dicinho, head of brand for the club, who works in brand management and development of visual identities.
– I don’t remember exactly when that happened, but it wasn’t a simple implementation, but you have a very large industrial design work. The idea came a lot from the crowd-honoring slogan, which is what we’ve been doing since the launch of Outfit 1. All three shirts are connected to each other by waving a flag.
We wanted to create a greater sense of belonging. Despite being from Rio, the fans are scattered all over Brazil. If we’re not the first in some case, we’re second, third, or fourth. We looked for some physical elements that would show the national and global scale – Bonvini explained.
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To associate the state flag with a tourist spot—the Rio patch, for example, has the coat of arms associated with Christ the Redeemer—the flamingo held elections with shopkeepers from all over the country.
– We had elections. We have 162 stores across Brazil, and we asked the store owners to vote on which would be the most relevant tourist attractions in each state. The man who owns the shop in Manaus spoke of the Teatro Amazonas, the man from the shop in Espiritu Santo spoke of the Penha Monastery. Each gave an idea of what to put there to create the items.
– It’s good to highlight the greatness of the flamingo. Nobody has 162 stores, nobody has more than 200 schools in Brazil. We have a partner to do this project, which is very good. We anticipate that we will do more projects in this line to offer ways to customize your shirt with themes relevant not only to the Brazilian states.
Gustavo Desenho points out that the biggest graphic challenge for him and his team was making minor corrections, because the state flags are full of detail.
One of the biggest challenges is that country flags are very rich in coats of arms and designs, and have a lot of detail. Our idea was to make simple flags. The biggest work of the designer was always showing Daniel: “Can you see Rio de Janeiro in this flag?”.
– We partnered with Cromotransfer, which developed the stamps. We’re starting to figure out how to include and create a stamp like “You’re part of us too, we’re a nation.” We thought about how to create something that would unite the fans even more and we succeeded. I hear a lot of people saying: “We don’t like spots, but we want this” – added Gustavo Dicinho.
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