Brazilians can save 80% when bringing wine from Argentina in their bags

Brazilians can save 80% when bringing wine from Argentina in their bags

The devaluation of the peso not only made restaurants in Argentina cheap, but also presented itself as an opportunity for Brazilian wine lovers. So much so that, according to shopkeepers in the trade specializing in beverages in Buenos Aires, Brazilians already represent most of the customers. And this benefit is true: wine that costs R$100 or more in Brazil can cost between 40% and 80% more when bringing luggage.

This is evident in the neighborhoods of Palermo, Recoleta and Retiro, in which many hotels frequented by Brazilian tourists are concentrated. Florencia Ibarra, manager of the Go Bar wine store at Palermo’s Patio Bullrich Mall, says Brazilians are her main customers. Most seek the Malbec and Cabernet Sauvignon brands, especially from wineries in the Mendoza region, in the north of the country.

“Brazilians would like to sample different wines and end up buying a lot because the price difference is too big. We have Uruguayan and Dominican customers as well, but Brazilians account for 80% of the wine movement,” says Florencia. “Argentines, curiously, are buying more spirits.”

In the Go Bar store, a bottle of DV Catena Malbec 2019 costs, for example, 2,600 pesos. When converting the parallel exchange rate at the end of June, when the Estadão report was in Buenos Aires, the real was equal to 53 pesos. Therefore, 2,600 pesos was translated into about 51 Brazilian reals. And in Brazil, the designation itself varies from R$100 to R$150 in online supermarkets.

Tourists on Florida Street, an important mall in Buenos Aires

Photo: Amanda Cutrim

Enrique “Kique” Martinez is the manager of a wine cellar in Recoleta, another popular spot for Brazilians in Buenos Aires. He accounts between 60% and 80% of the percentage of Brazilians who frequent his shop. They are consistent with the perception that a favorable exchange rate attracts them.

“The prices are, on average, a third lower than in Brazil. And because we have so many hotels in the area, they end up buying with us,” he explains. There, the Rutini Malbec 2019 costs 2,500 pesos, which is about 47 Brazilian reals. In Brazil, this wine costs no less than 130 BRL.

Three boxes in luggage

The Bello family arrived by car in Buenos Aires to visit audiovisual producer Fernanda Bello, 37, who lives in the city. A visit to the wine shops was a must. The Bello clan will return to the country with a trunk full, according to Joao Marcos, 67: “We have a car and are authorized to hold up to three boxes. We will take one box per family.”

According to the patriarch, it is worth bringing wine in your luggage. “It was very useful not only to buy wine, but in general. The food is also very cheap. Argentina as a whole is still very cheap for us. Whenever I come here, people who like wine order something … we take a souvenir – and nothing Better than wine.”

A glass of red wine - Getty Images - Getty Images
Photo: Getty Images

The Gonçalves family also took the opportunity to stop by a wine shop before heading back to Brazil. “The prices are good for the food, and so are the prices for the wine,” says pharmacist and biochemist Mauricio Gonçalves, along with his wife Ingrid and son Enzo. The family, from Eracemapolis (SP), visited Buenos Aires for the first time and took the opportunity to learn about the snow in Bariloche.

“We buy a lot of wine from Argentina and Chile. Now, let’s take the opportunity to take a couple of boxes, which I think is what we can get. Converting a real peso, on average, the value of the wines we know will come out for 60 R$ or 70 R$ And there we pay more,” says Mauricio.

Putting it all together, you can pay about 70% cheaper (in wines).”

Silvio Barros, engineer

Engineer Silvio Barros, 69, a brilliant wine consumer, is taking the opportunity to take home expensive labels in Brazil, such as Catina Zapata, Marcelo Pellegrini, Salentin, Valle del Oco and El Enimigo. Given all the discounts, he says that the savings in relation to the rates followed in Brazil can easily exceed 50%.

“It’s worth it. First, there’s the price issue, with regards to Brazil. Then, here in Argentina, when you pay ‘cash’ (cash), you get 10% more discount.% on your tax returns. So, adding it all together, You can pay almost 70% cheaper,” says the engineer from São Paulo.

Ezeiza International Airport, Buenos Aires, Argentina - Mario de Vina - Mario de Vina

Ezeiza International Airport in Buenos Aires, Argentina

Photo: Mario Di Vena

There’s still one last option, if the bottles don’t fit in your bag: it’s the Duty Free Shop at Ezeiza Airport. The secret is to spend the last pesos from the trip, because the shops accept the local currency in the official pesos conversion – much less than the value practiced on the streets, which in practice prefers the tourist.

There, a wine like the Rutini Cabernet Malbec 2020 costs the equivalent of R$50. El Enemigo costs R$90 and Angelica Zapata costs R$100. The advantage, of course, is that tourists do not run the risk of baggage getting soiled. Bottle dividers, where it is possible to take onboard shopping as a handbag.

Wines from the Mendoza region are some of the favorites of Brazilians - Getty Images / iStockphoto - Getty Images / iStockphoto

Wines from the Mendoza region are some of the favorites of Brazilians

Photo: Getty Images / iStockphoto

Another option for those looking for cheap wine in Buenos Aires is the nearby supermarkets. They all have wine sectors, although they do not have the wide variety of labels like enotecas. The report, for example, found DV Catena Malbec 2019 for 1,800 pesos in a supermarket in the Retiro neighborhood – 33 Brazilian reals at the end of June. For those looking for super cheap wine, it’s possible to find bottles for as little as 20 BRL, as is the case with San Valentín.

Despite the Brazilians, the sector worried

Despite the good moment in sales, driven by the return of tourism to Argentina with the progress of vaccination against Covid-19, and the sharp increase in alcohol consumption in the Covid-19 epidemic, the economic crisis and high inflation in the country are hurting the country. section.

One of the main problems is the shortage of wine bottles. Argentina has only two factories for this substance and often has to import the material from countries like France. With restrictions on the purchase of dollars for importers imposed since June by the Alberto Fernandez government, sources in the sector have reported difficulties.

Florida Street in downtown Buenos Aires - Amanda Cutrim - Amanda Cutrim

Florida Street in downtown Buenos Aires

Photo: Amanda Cutrim

Another problem is the adjustments. Stores are struggling to hold prices in the face of inflation, which could reach 90% this year. In downtown stores, it is common for vendors to joke: “Today is cheaper than tomorrow.” They also reported that the common mechanism for attracting customers is to pass on the excess that comes from suppliers and to advertise promotions with some discount. Information from the newspaper. State of Sao Paulo.


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