Soda, milk and oil: Consumers abandon the product in the shopping cart when they discover they can't pay - Economy - Estadão

Soda, milk and oil: Consumers abandon the product in the shopping cart when they discover they can’t pay – Economy – Estadão

The number of Brazilians unable to take all the food of their choice and put it in their shopping cart has increased in recent months. supermarket. The cut-off of the purchase occurs in the mouth of the cashier, when the value of the account exceeds expectations. was the output Drop items in the store Starting with the basics, like Soy oil And the Sugarunnecessary, like Soda And the beerfor example.

Driven by the rise in food prices, the cart in supermarkets is increasingly filling. Between January and June of this year, 4.997 million pieces were abandoned. almost the size 16.5% higher Compared to the first half of last year, or 704,900 more items blocked at checkout counter, reveals unprecedented survey conducted on request stadiumin order to Nexttop. The company specializes in retail security and loss prevention technology and has been in this market for 25 years.

Through artificial intelligence and a large database, the authorized information was extracted from the movement of cash 982 supermarket Medium and small country. The sample includes institutions that cater to all income groups and that collectively earn R$5 billion annually.

Continue after the announcement

To reach the volume of products no longer purchased, Giuliano Camargo, CEO and Founder From the company, canceled items, individually as well as full tax coupons, were collected with those products for which the consumer consulted the price at the cashier and waived the purchase before registering at the point of sale.

“The 16.42% growth in the amount of items left behind is very high and reflects that a lot of people should be afraid,” Camargo says. Although there is no long historical series of such data, given the accumulated experience in this sector, it is believed that the number of items returned at the checkout counter would not have increased if inflation From food it was controlled.

in july, Broad Consumer Price Index (IPCA), calculated by the Brazilian Institute of Geography and Statistics (IBGE), recorded a contraction of -0.68%, due to tax cuts on fuel and electricity. However, food prices continued to rise and inflation fast food group, from an increase of 0.80% in June to 1.30% in July. In the year to July, food items are up 9.83%, and in the 12 months, they are up 14.72%, compared to the IPCA of 4.77% and 10.07%, respectively, which accumulated in the same period.

president Brazilian Institute of Retail Managers (Ibevar)The Economist Claudio Filisone d’AngeloHe also attributes this increase in the volume of returned products to the rise in inflation in recent months and highlights the clarity of this indicator. “The size of the pile of products left by the consumer at the checkout at checkout is the volume A tangible measure of the scale of the crisis which we are testing today,” he says. He argues that the results, which are usually revealed through indicators of inflation, income and employment, have a more abstract dimension.

In addition to the little money in the pocket that pushes the consumer to abandon the purchase at the final stage, Ibevar President adds that price reference loss Accelerated inflation combined with stores’ lack of clarity about passing this information on to customers can contribute to buying abandonment.

The remaining wagon reflects inflation and bears The rich and the poorwith essential and non-essential items”, says Camargo. He made this statement based on the ranking of the most returning products in the first half of this year.

Who leads the list is Sodafollowed by milkAnd the Soy oilAnd the beer And the Sugar. Of the 10 items left at the checkout counter, four are essential — milk, soy oil, sugar, and wheat flour — and six are not absolutely essential — soda, beer, sauces, biscuits, hamburgers, and dairy drinks.

Four products abandoned at checkout – Milk, oil, beer and biscuits Among the ten countries that recorded the largest drop in volumes sold in self-service retail in the first half of this year compared to the same period last year, according to an unprecedented survey conducted on request stadiumin order to NielsenIQa consulting firm that monitors the performance of products in supermarkets.

The beer Pulls the queue of items with the largest decrease in sales in the volumes that the consulting firm determines with -15.6%Followed by milk (-13.7%), chicken nuggets (-11.6%), ground coffee (-8.5%), vegetables (-8.2%), edible oil (-7%), cheese (-6.5%), biscuits (-5.1 % Processed meat (-2.8%) and beef (-2.7%) It is no coincidence that many of these products are among those that have recorded the highest price increases in recent months, such as milk, coffee, oil, meat and biscuits, for example, According to the IPCA, the official measure of inflation in a country.

Sudden restraint by the consumer in the last stage of the procurement process creates a ripple effect in the supply chain. This braiding makes supermarkets buy smaller quantities from industries and slows production and activity. “Today’s level Stores of supermarkets are the lowest in recent years,” says Camargo.

Deputy Director Marcos Paulo da Silva Mora says he currently has more than three carts in his store at a time that return to the shelves.
Deputy Director Marcos Paulo da Silva Mora says he currently has more than three carts in his store at a time that return to the shelves. take photo: Taba Benedicto / Estadao

The Brazilian Association of Supermarkets (Abras)And the Which brings together 93 thousand stores, including supermarkets, hypermarkets, cash and carry shops and online commerce, with annual sales of 611 billion Brazilian riyals Annually, it has no data on returned products. “This is the first time we are aware of this analogy,” says the entity’s vice president, Marcio Milan.

Although the sample used to conduct the study was considered to represent less than 1% of the sector’s sales, Milan says the results point to growth. “It’s a wake-up call for companies that these things may eventually happen on a larger or smaller scale, depending on the type of store and region.” He also points out that the list of most returns fits the current picture: it includes essential items that have seen a significant increase in prices as well as non-essential products that can be reduced if you are on a tight budget.

wanted Paulista Association of Supermarkets (Apas) He declined to comment on the survey.

The movement of returned goods on the shelves of items left by consumers at the exit of the supermarket has grown since last month in a store in the capital, São Paulo, as Marcos Paulo da Silva Mora He is an assistant manager. “Before, they were, at most, Two carriages in a while and now three carriages Even,” he says. Among the items that return most to the shelves are meat and redundant items, such as crackers, deli meats and dairy products. The latter are promptly returned to the refrigerator to avoid losses and demand more trips from store employees.

On a budget, retired Maria do Carmo Azevedo, 63, has had to return products several times.
On a budget, retired Maria do Carmo Azevedo, 63, has had to return products several times. take photo: Taba Benedicto / Estadao

retirees Maria do Carmo Azevedo, 63-year-old, who earns a minimum wage and works as a day laborer, for example, has already left the product at the cashier not just once, but several times. With a bag of bread in her hand and another of cassava and pumpkin – the ingredients for preparing the soup -, last Wednesday she checked the price of the biscuit, which, according to her, had risen from $3 to R$6.98, and made the calculations. . “If it exceeds R$30, I will have to take out something, because I have to buy bread again tomorrow.”

On the occasions that Maria do Carmo had to return the product, she recalls that she was very embarrassed. “This has happened many times because I miscalculated and also because I was surprised by the prices: today one, tomorrow another.”

Giuliana Gomez Rosa, 35, works in the financial market, reducing her purchases before putting them in her cart
Giuliana Gomez Rosa, 35, works in the financial market, reducing her purchases before putting them in her cart take photo: Taba Benedicto / Estadao

Already the consumer Juliana Gomez Rosa, the 35-year-old, married, mother of two, works in the financial market and has never had to return any product to the cashier. But the choice is made first. “I stopped choosing the things I wanted to buy,” he says.

For six months now, Juliana has felt a huge difference in pricing and monthly purchase expenses. Until recently, she paid, on average, 1.5 thousand Brazilian riyals. Today spend a little more 2000 Brazilian Real, even after significantly reducing purchases of non-essential items, such as chocolate and dairy products, as well as reducing quantities of essential items, such as sugar. “Our purchasing power has not increased and the prices are ridiculous.”

Explain that the increase in Inflation has led to a loss of price standards For different products like milk, coffee, eggs, oil and olive oil for example. Juliana says that, like all Brazilians, she tries to live day by day so that she is not anxious and has reactions in other areas of life. “This whole situation does not only affect shopping: it is the trip, the school. All this we take in order to be able to feed ourselves.”

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