The Capital Market Museum "debuts" at B3 with a history of stock exchanges and a focus on financial education

The Capital Market Museum “debuts” at B3 with a history of stock exchanges and a focus on financial education

Confusion, nervousness and screaming.

This is the classic image that stock exchanges have in our minds. Although the negotiations have not been this way for more than a decade, it is possible to get a taste of this atmosphere in the most modern and “Instagram” way. Mub3 – Museum of the Stock Exchange of Brazilopened on Friday (12) and is sponsored by B3 in downtown São Paulo.

The exhibition that opens up the space tells of the exchange’s relationship to the history of the country and the lives of Brazilians since 1890. There, it is possible to witness the first capital negotiations and see objects that have been used over time to buy and sell, such as yellow and yellow. The old, hands-free trading floor red phones – the old, screeching ones.

Traders are nervous on the BM&F trading floor, when the circuit breaker was triggered on September 29, 2008 – Photo: Robson Fernandjes / Estadão Content / Arquivo

There are tables with old quotes from companies that were once beloved of the stock exchange, such as Souza Cruz (now Pat Brasil), and others still part of Ibovespa, such as Companhia Siderúrgica Nacional (CSN).

Exhibition tells the history of the capital market – Photo: Gustavo Augustin / Disclosure / MuB3

In one of the most useful interactions, Coffee is used every day to see how the capital market is present in all the production and commercial stages of a product: The process behind buying credit cards, the bonds that make transportation possible, investing in real estate funds that support storage and even the complex transactions that ensure grain is grown on farms.

In one of the most useful interactions, coffee is used every day to learn how the capital market is present in all the productive and commercial stages of a product. – Photo: Gustavo Augustin / Disclosure / Mub3

The museum also aims to be a class in the Brazilian capital market.

In the “tunnel” a range of investments are available in the capital market – Photo: Gustavo Augustin / Disclosure / MuB3

It tells the story of how gold, coffee, and cotton helped create the country’s financial system. The gallery is made up of several environments: a public plaza of the 1890s, a trading office, a trading hall from the 1930s, the Stone Age, a trading board from the 1970s, and the last personal trading sessions.

It continues to this day. At the end of the exhibition, the visitor can learn about (and participate in) the ringing of the bag bell.

The exhibition displays historical furniture and objects from the capital market – Photo: Gustavo Augustin / Disclosure / MuB3

In an interactive panel, you can learn about the main types of investment available, such as direct treasury, stocks, real estate funds and letters of credit, for example. And who are the companies and bodies that make up the country’s financial world, such as the Central Bank and the Securities and Exchange Commission.

Since the 1980s, the scholarship has received student visits and has over 100,000 files. From this intersection of material and demand emerged the idea of ​​creating a museum. It took the Sintonize group team, who worked on the design of the venue, two years to put everything on its feet.

Old exchange phones on display – Photo: Gustavo Augustin / Disclosure / MuB3

Among the actions designed to attract the public, Are partnerships with public and private schools in the capital of São Paulo and motivate employees to take their families to the fair. There are procedures designed specifically for children, with storytelling and workshops for them to create their own banknotes, says Philip Paiva, director of customer relations at B3.

“We want to democratize access to history and financial education,” says Paiva. He says this is another one of the challenges Proposal to popularize the stock exchange, which is necessary in view of the entry of more investors, young people and small-investors.

A mockup shows what out-of-the-box trading was like on the São Paulo stock exchange – Photo: Gustavo Augustin/Disclosure/MuB3

“This new reality challenges us in several respects. Changes in communications, education and financial planning, reformulation of rates and fees for investment, accessible space to monitor investments and portfolio profitability are some of the transformations we have undergone,” explains the director.

The director says the aim of these initiatives is to “puncture the bubble” of investors and attract those who still invest their money in savings.

Mockup shows hands-free trading of the former BM&F. – Photo: Gustavo Augustin/Disclosure/MuB3

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