Find out what's behind the leopard print on the Brazilian team's new jersey

Find out what’s behind the leopard print on the Brazilian team’s new jersey

Just like Juma, from the Pantanal, the new jersey of the Brazilian soccer team has a wild side. And with the leopard inscription, the article became a topic on social media this week, when the Brazilian Football Confederation, the Brazilian Football Confederation, released it as the national uniform for this year’s World Cup.

Available in yellow and blue, the shirt has been compared to scenes from the TV series where jaguar roses are highlighted and Alanis Guillen plays a young woman who turns into an animal. But it’s not just because of the similarity to “Pantanal” that the outfit went viral.

Football clothing hardly highlights prints with shapes or flashy details. If you want to describe a traditional soccer group, for example, just talk about the colors and symbol of the team in question. Well, this is the basis for any outfit in this sport.

Contrary to this custom, the Brazilian team’s new jersey is betting on an aesthetic known as “animal print,” in which animal skins such as tigers, leopards, zebras and snakes serve as look inspiration, accessories and snakes. decorative things.

The leopard print, which will now be on the field at games in Brazil, is notorious for dividing opinions – many find it vulgar, for example – and conveys multiple messages, depending on the context in which it appears.

In the 1930s, it gained space in the textile industry, with the success of “Tarzan”. Then, in the 1950s, it acquired a sexual aspect, with the popularization of the pin character. And in the 1970s it became a symbol of the rebellion, as it was incorporated into the punk movement. But the aesthetics of the animal print itself precede it all.

“[Detalhes corporais de animais] It was humanity’s first edition,” says Publications Specialist Rosana Rodrigues. In the beginning, humans used animal skins [como roupas] To protect yourself from the cold. Then, from ancient times, bird feathers and other skins were associated with the idea of ​​strength and power. ”

According to the Brazilian Football Confederation, the Jaguar rose on the national jersey is a tribute to the “courage and culture of a people who never give up”. When the foundation released the outfit, it said it was inspired by the animal’s “claw and beauty,” which is the third largest cat in the world and can be seen in nearly all Brazilian biomes.

According to Rodrigues, the presence of the animal engraving on the uniform is associated with such concepts as agility and strength, which are characteristic of Jaguar – as well as skills so dear to the team, which will now, once again, try the long-awaited Hexa. It featured the famous seven-to-one match against Germany, in 2014, and another frustrating trophy, without much emotion, in 2018.

In addition, Rodriguez stresses that the new collection does not go unnoticed, which is of course great for Nike, the supplier of sports equipment to the team. The brand sells the T-shirt for around 350 BRL and the sweatshirt, also in ounce brands, for about 500 BRL.

In logics like “Speak well or speak poorly, but talk about me” – a clip from one of Melody’s biggest hits – Nike is following in the footsteps of brands like Balenciaga, who launched the controversial Paris Sneakers, and he already knows how flashy they’ll be. .

The designer is venturing into a hypothesis to try to explain why football is not invested in super uniforms – that black and white television at the time of broadcast matches would limit the perception of these details.

She explained that with the arrival of color television, there was a change in the way paintings appeared in football sets. But in the face of gender stereotypes and the high visibility given to male teams, the appreciation was maintained.

“We know that men’s soccer is more prominent than women’s,” says Marcia Aguiar, a fashion professor at Fundação Armando Álvares Penteado and a specialist in print. “And for cultural reasons, a women’s wardrobe has more potential for diversity.”

Aguiar also says that the leopard print is somehow associated with a sexy and feminine image, and therefore, many men choose not to use it. With the T-shirts selling, the specialist believes there is a gap to question this sexual logic.

“I really like the new shirt. It references Brazilian animals in a non-tacky way. And, of course, with design.”

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