Buenos Air The devaluation of the peso not only made restaurants in Argentina cheap, but also presented itself as an opportunity for Brazilian wine lovers. So much so that according to professional shopkeepers Buenos AiresBrazilians already represent most of the customers. And this benefit is true: wine that costs R$100 or more in Brazil can cost between 40% and 80% more when bringing luggage.
This is evident in the neighborhoods of Palermo, Recoleta and Retiro, in which many hotels frequented by Brazilian tourists are concentrated. Go Bar wine shop manager in the mall Bullrich Patio, in Palermo, Florencia Ibarra says its main customers are Brazilians. Most of them are looking for labels Malbec And the Cabernet Sauvignonmainly from wineries in the region Mendozain the north of the country.
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“Brazilians would like to sample different wines and end up buying a lot because the price difference is too big. We have Uruguayan and Dominican clients as well, but Brazilians account for 80% of the wine movement,” says Florencia. “It’s strange that Argentines buy more spirits.”
The Brazilians wanted to taste different wines and ended up buying a lot because the price difference is too big.”
Florencia Ibarra, dealer
In the Go Bar store, a bottle of DV Katina Malbec 2019For example, it costs 2,600 pesos. In the parallel conversion of the exchange rate at the end of June when the report was submitted stadium In Buenos Aires, the real was equal to 53 pesos. Therefore, 2,600 pesos was translated into about 51 Brazilian reals. And in Brazil, the designation itself varies from R$100 to R$150 in online supermarkets.
Enrique “Kique” Martinez is the manager of a wine cellar in Recoleta, another popular spot for Brazilians in Buenos Aires. He accounts between 60% and 80% of the percentage of Brazilians who frequent his shop. They are consistent with the perception that a favorable exchange rate attracts them.
“The prices are, on average, a third lower than in Brazil. He explains that because there are so many hotels in the area, they end up buying with us.” there Routine Malbec 2019 It costs 2500 pesos, about 47 Brazilian reals. In Brazil, this wine costs no less than 130 BRL.
The Bello family arrived by car in Buenos Aires to visit audiovisual producer Fernanda Bello, 37, who lives in the city. A visit to the wine shops was a must. The Bello clan will return to the country with a trunk full, according to 67-year-old Joao Marcos: “We have a car and are authorized to hold up to three boxes. We will take one carton per family.”
According to the patriarch, it is worth bringing wine in your luggage. It pays off not only for buying wine, but in general. Food is also very cheap. The Argentina as a whole is still very cheap for us. Whenever I come here, people who love wine order something… So, we take a souvenir – and nothing is better than wine.”
The Gonçalves family also took the opportunity to stop by a wine shop before heading back to Brazil. “The prices are good for the food, and so are the prices for the wine,” says pharmacist and biochemist Mauricio Gonçalves, along with his wife Ingrid and son Enzo. family of Erasimapolis (SP)visited Buenos Aires for the first time and took the opportunity to learn about the snow in Bariloche.
“We buy a lot of wine from Argentina and Chile. Now, let’s take the opportunity to take two boxes, and I think that’s what we can take. Converting a pesos to real value, on average, the wines we know are worth R$60 or R$70,” says Mauricio. And there we pay more.”
Putting all this together, you can pay about 70% cheaper (in wine).”
Silvio Barros, engineer
Engineer Silvio Barros, 69, a brilliant wine consumer, is taking the opportunity to take home expensive labels in Brazil, such as Catina Zapata, Marcelo Pellegrini, Salentin, Valle del Oco and El Enemigo. Given all the discounts, he says the savings in relation to the rates followed in Brazil can easily exceed 50%.
“It’s worth it. First, there’s the price issue in relation to Brazil. Then, here in Argentina, the payment is ‘cash’ (Cash)You get 10% more discount. In the duty-free store, there is also a 14% tax refund. So, adding all this, you can pay about 70% cheaper,” says the engineer from São Paulo.
In the free market, money doubles
There is still one last option, in case the bottles don’t fit in the bag: it Iza Airport. The secret is to spend the last pesos from the trip, because the shops accept the local currency in the official pesos conversion – much less than the value practiced on the streets, which in practice prefers the tourist.
There, a wine like the Rutini Cabernet Malbec 2020 costs the equivalent of R$50. El Enemigo costs R$90 and Angelica Zapata costs R$100. The advantage, of course, is that tourists do not run the risk of baggage getting soiled. Bottle dividers, where you can take your on-flight shopping as a carry-on.
Another option for those looking for cheap wine in Buenos Aires is the nearby supermarkets. They all have wine segments, although they don’t have the variety of labels like enotecas. The report, for example, found DV Catena Malbec 2019 for 1,800 pesos in a supermarket in the Retiro neighborhood – 33 Brazilian reals at the end of June. For those looking for super cheap wine, it’s possible to find bottles for as little as 20 BRL, as is the case with San Valentín.
Despite the Brazilians, the sector is worried
Despite the good moment in sales, driven by the return of tourism to Argentina as vaccination progresses against it COVID-19the increase in alcohol consumption in the covid-19 pandemic, the economic crisis and high inflation in the country are hurting the sector.
One of the main problems is the shortage of wine bottles. Argentina has only two manufacturers of this material and often has to import the material from countries like France. With restrictions on the purchase of dollars for importers imposed since June by the government Alberto FernandezIndustry sources report difficulties.
Another problem is the adjustments. Stores find it difficult to keep prices in the face of a Inflation could reach 90% this year. In downtown stores, it is common for vendors to joke: “Today is cheaper than tomorrow.” They also reported that the common mechanism for attracting customers is to pass on the excess that comes from suppliers and to advertise promotions with some discount.
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